WORLD DESIGN ORGANIZATION®
International non-governmental organisation co-founded in 1957 by Jacques Viénot, author of La République des Arts (1941).
Previously known as the ISCID (International Council of Societies of Industrial Design), the organisation obtained special consultative status to the United Nationals in 1974 and aims to represent the interests of industrial designers and establish a definition and standards for industrial design. It has played a major role ever since as a contributor to development projects that use design to enhance quality of life.
The role and importance of this organisation have gradually increased, leading to a change of name in 2017, when the ISCID became the World Design Organization (WDO)®
Today, the WDO has over 178 member organisations from 40 countries, including design promotion agencies, companies, universities and government entities, all of whom work together and create the conditions to make their voice heard around the world.
The adventure began the moment Lille European Metropolis (MEL) answered the World Design Capital questionnaire, the real preliminary stage of the project. Through our answers, we described a context and made a diagnosis, which we then used to roll out a unique design approach : experimentation on the scale of a Metropole.
We had to invent how to work with regional stakeholders through design, convince them to incorporate this discipline in their way of doing things and use it to create the entire programming.
It was a demanding approach in terms of mobilising energies, talents and partners.
This stance provided the new perspective we needed to prepare the project.
involved in the POCs