Lille Métropole 2020 World Design Capital

This is the story of a village of 1,900 residents, Sailly-lez-Lannoy, and its attempt to reduce the systematic traffic jams during peak hours. Along with its residents and partners, it has created a high intensity carsharing route to ease the flow of traffic.

Between around 7 am and 9.30 am, there is between 20 and 25 minutes of traffic jams before you leave the village. Nearly 800 vehicles cross through during peak hours, and only a few of them are occupied by several passengers.” Martha Bozek, municipal councillor. 

One day, a local resident realised to their surprise that carsharing was very under-employed with the Fabrique Saillysienne”, a programme launched by the local authority to facilitate and support initiatives by residents. They became taken with the idea, which was then chosen, studied and developed. Microstop, a charity that aims to promote and encourage carsharing, decided to get on board with the project. 

The POC submitted by the village was referred for a diagnosis by the Lille-based agency WeThinkDesign.

The designer Mourand Oural recommends a broader approach, a kind of positive mobility family challenge’, which would encompass carsharing, school travel, cycling and walking. This diagnosis enabled us to improve the structure of our approach with a more long-term vision. The views of experts also lent credibility to our project.”

Ambassadors are currently trialling an application dedicated to carsharing, developed by Microstop. The village is also looking to raise funds to support and accelerate its project. The main aim is to communicate with residents in order to lift the current constraints on carsharing, particularly in terms of reliability and safety.