Decathlon is the biggest design centre in Europe with nearly 300 in-house designers at the company. From its retail beginnings in 1976, the firm is now recognised as a giant “creator and designer” that applies the design process from the conception through to the final design of its sporting goods.
As an official partner to the World Design Capital, Decathlon is looking to showcase its design expertise far and wide among the public. Its POC entails dreaming up six rangesrelated to the sports represented at the retailer whose design reflects the cross-disciplinary nature of Decathlon’s identity.
What will the ideal sporting ranges of the future be ?
The company has therefore hit on the idea to promote sports catering to various needs of users :
- VAN RYSEL on pushing one’s personal limits,
- ITIWIT on the desire to escape,
- QUECHUA on reconnecting with nature,
- KALENJI on personal well-being,
- FLX on team spirit,
- OXELO on the love of movement, fun and carbon-free.
“Each range is legitimate on the market, each range is a unique response to its usage, each range is prototyped in terms of function and form.”
These six ranges will be produced in 3D format and developed into physical prototypes during the course of 2020.
The results will be on show during the DESIGN WEEK in October at the B’twin Village.
Photo credit : Copyright DECATHLON.
Official launch of Lille Metropole, 2020 World Design Capital